FTC Warning: Potential Violations of Review & Testimonials Rule

The Consumer Reviews and Testimonials Rule sets strict standards that prohibit fake reviews, require disclosing when reviews are posted by employees (and their families), and ban both offering rewards in exchange for positive ratings and suppressing honest consumer reviews.

NADA developed Frequently Asked Questions to help dealerships comply with the Rule. Dealers should continue reviewing the FAQs and the Rule with their employees.

More Info:

• What You Need to Know About the New FTC Rule on Endorsements and Testimonials
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• The Consumer Review and Testimonials Rule: Questions and Answers