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AutoFair Ford NH
NHADAMay 8, 2025 11:26:07 AM1 min read

AutoFair’s Jason LaCroix Named 2025 Chair of NHADA Board of Directors

The New Hampshire Automobile Dealers Association (NHADA) has appointed veteran industry leader Jason LaCroix as its Board Chairman for 2025. With over 30 years in the auto business, he currently serves as VP of AutoFair and Managing Partner at AutoFair Honda in Manchester.

PARTNER SPOTLIGHT

Jason_LaCroixA New Hampshire native, he is passionate about supporting his local community and industry. From leading charitable initiatives to staying active in professional and nonprofit organizations, he’s become a well-known name in the Granite State—both in and outside the showroom.

He’s led the Team Honda Boston Marathon team three times, raising over $250,000 for cancer research at Dana-Farber. He also serves on the board of the McKeryn Bridge Foundation, which helps families navigate short-term financial or healthcare hardships. Plus, he’s no stranger to recognizing the efforts of local teachers and giving back wherever he can.

NHADA looks forward to working with Jason, utilizing his deep understanding of the business, commitment to roadway safety, and ability to collaborate across industries and communities. With strong connections in both the public and private sectors, he is poised to make a meaningful impact during his term.

He first started at AutoFair in the early ‘90s, selling his first car in 1994. Today, he also serves as President of the New England Honda Dealers Ad Association and represents Honda dealers on a regional advisory board.

With decades of experience and a heart for service, he is ready to help lead the association—and the industry—into the future.

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