Key Findings From The Annual Car Buyer Journey Study

March 5, 2025 Cox Automotive

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Overview

Dealers, OEMs, and the overall industry will walk away with:

• Gaining insights into the wants, needs, preferences and priorities of today's in-market auto shoppers.
• Learning why satisfaction with new-car purchases and dealer experiences has increased and why satisfaction for used-car purchases is leveling off
• Understanding why the use of and satisfaction with omnichannel experiences continues to rise and the effects of providing a seamless, mostly digital process
• Identifying opportunities to capture more incremental revenue ​and understand the benefits of providing an exceptional customer experience.

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