By the end of the year, 80% of global Internet consumption will be primarily video content. 1
As many aspects of life are becoming digitized, videos have become a large source of both entertainment and information for consumers. 85% of internet users in the U.S. watch online video content monthly on their own devices 2, so why not take your marketing strategies to the next level and reach those people? Here's how you can use video marketing to your advantage:
Increased Website Traffic
Users are more likely to click off of a website that has more written than visual content. There are higher tendencies for consumers to skip over written pieces, therefore spending less time on your site. By including videos, the average user will spend 88% more time on your website 2, and your web-traffic from searching will increase by 41%. 1
Including video production in your marketing strategy can help your business grow in more than one way. For starters, marketers who use videos have seen revenue grow up to 49% faster than those who don't use them. 1 For some businesses, a large part of their revenue comes from their online store. Videos can play a large role in increasing sales—specifically "explainer videos".
Before making a purchase, buyers like to be informed on what they're spending their money on. This can make the decision making process a long one. 90% of viewers say that product videos are helpful with determining what to purchase. 1 In fact, 64% of users are more likely to buy a product online after they've watched a video on it. 1
Not only are videos beneficial to financial growth, but also user growth. It's been proven that by including a video on a landing page, your conversions can be increased by 80%. 1 When comparing videos to other forms of content, 70% of marketing professionals say that videos are the most effective medium in creating conversions. 1
A great way to showcase your business, and show your potential customers and employees your facilities. These shots can impact larger projects, such as commercials, in a unique way that can set your motor vehicle business apart from the rest.
Allowing future customers to get the chance to know your staff is something that will connect them to your business. Building a relationship between customers and employees can help grow your business, as well as make your customers feel more comfortable.
Bonus: Social Media Content
Introduce new segments into your social media strategy. These short videos are a great way to show company culture, introduce a sales staff and can make quite the impact when its time to hire someone new. Let's face it, people like to see what they're getting themselves into.
Looking for more?
Here's 3 Video Marketing Tips to get you started.