Dealers should continue to strengthen advertising compliance to protect consumers and mitigate the risk of FTC enforcement.
What NADA Compliance Resources are available?
NADA has issued the following information regarding the FTC’s advertising warning letters.
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What Vendor Resources Are Available?
NADA has reviewed ComplyAuto’s Guardian product and encourages members to evaluate ComplyAuto’s Guardian to help identify and mitigate advertising compliance risk before ads go live.
For more information visit: https://complyauto.com/guardian. ComplyAuto is an NHADA Diamond Partner.
This summer NADA will release an updated version of its Driven Guide entitled A Dealer Guide to Federal Advertising Requirements, and it will conduct an advertising webinar following the guide’s release.
NADA also is actively engaging with the FTC to provide information to support a Frequently Asked Questions document that the agency intends to issue later this year to provide additional information related to its advertising warning letters.
Disclaimer: NADA is pleased to make members aware of resources that may help address business and compliance challenges. However, NADA does not own, operate, or control third-party products or services and assumes no responsibility or liability for their quality, availability, performance, or results.