NHADA Welcomes Dealer Merchant Services as Diamond Level Partner

We proudly welcome Dealer Merchant Services as our Diamond Level Partner for credit card processing and compliant credit card surcharging solutions.

As you know, rising credit card processing fees continue to impact profitability across our industry. Dealer Merchant Services offers an effective and fully compliant way to manage those costs through modern surcharging programs—allowing your dealership to pass credit card fees to customers or provide you with the most cost-effective traditional processing.

Why This Partnership Matters to You:

Dealer Merchant Services:

• 100% compliant surcharge program, compliant with card brand, state and federal guidelines.
• Successfully launched 1,000 dealerships, more than any other company in the country.
• Endorsed by 15 state associations.
• Integration with CDK, Dealertrack, Dominion and more to come!
• Automotive-focused experts with more than 400 years of combined auto dealership experience – DMS only works with car and truck dealers.
• Delivers white glove launches and concierge-type service.
• Utilizes a proprietary solution to help dealers save up to 75% of their credit card processing fees without disrupting CSI – they have saved dealers more than $59,000,000 since January 2022! And the ticker is running!

Next Steps:

Dealer Merchant Services offers a complimentary savings analysis to all NHADA members. This no-obligation review can arm you with the data needed to make great decisions about your credit card processing and surcharging.

Please give Amberly Allen, Dealer Merchant Services Founder, a call at
214-683-4088 or email her at Amberly@dealermerchantservices.com with any questions. You can also watch this webinar to learn more about Dealer Merchant Services and surcharging.

You’ll also be seeing much more of Dealer Merchant Services throughout the year.  Keep an eye out during our upcoming events and in our educational webinar series, where they’ll share valuable insights and resources to help dealerships make informed financial decisions relating to credit card processing and surcharging.

Please join us in giving a warm welcome to Dealer Merchant Services. We’re excited about the value and expertise they bring to our partner community!