The Federal Trade Commission (“FTC”) announced that it will increase fees for businesses to compare its customer list against the National Do Not Call (“DNC”) Registry. The adjustment is effective Oct. 1, 2026.
There is no annual fee for the first five area codes accessed from the DNC Registry, but there is an annual fee for each additional area code.
Under the Telemarketing Sales Rule (“TSR”), a company that makes telephone solicitations to consumers must access the DNC registry at least every 31 days to ensure they are not calling a number on the list. The FTC maintains the DNC Registry to enforce the TSR. The Federal Communications Commission also uses the DNC Registry to enforce the Telephone Consumer Protection Act. The DNC Registry allows consumers to sign up if they don’t want to receive telephone solicitations.
Solicitations are defined as calls or texts made for the purpose of encouraging the purchase of property or services. Businesses are prohibited from making solicitation calls or texts to any phone number on the DNC Registry. However, there are exemptions to this rule when the business and individual have one of the following: i) an established business relationship, ii) prior express written consent, or iii) a personal relationship.
Dealers who engage in calling or texting solicitations should access the DNC Registry to ensure they are not contacting customers with registered numbers.
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