BIG $25,000 RAFFLE!

The New Hampshire Automobile Dealers Association (NHADA) is holding a BIG Raffle! The $25,000 prize may be used at any one of approximately 500 NHADA member or partner companies listed below. All profits benefit the New Hampshire Automotive Education Foundation, a 501(c)(3) not-for-profit charity.

The drawing will be held on November 8, 2018, at the Currier Museum of Art in Manchester, NH. It will be a reverse drawing, with the last number picked the BIG WINNER! You do not need to be present to win.  Each ticket purchased provides entry to two people to the raffle/party/silent auction/art galleries/food/fun!

The NHADA members include all of the new-car and new-truck dealers in the state, along with motorcycle, recreational vehicle, farm equipment, used-vehicle, power equipment, and construction equipment dealers, as well as motor vehicle service, collision repair, and motor vehicle parts sales facilities. Our partners and associate members who provide services and products to our members are also listed.

The $25,000 winnings may be used toward a car, truck, motorcycle, RV, tractor, snowmobile or other power sports, or for products and services at any active NHADA member or partner company at the time of the drawing on November 8, 2018. Please RSVP to Denise Kremidas at by October 24 with the number of attendees.

Please see "Terms & Conditions" below for additional information.

NHADA Members & Partners

NHADA Members

3D Auto Works, Inc., Hudson
Aamco Transmissions, Portsmouth
Above All Collision Center, Concord
Absolute PowerSports NH, Gorham
Alan's Car Wash/Londonderry Fast Lube, Londonderry
Alan's Diesel Service, Inc., Lee
Albee Automotive Services LLC, Sunapee
Aleksa Auto, Inc., Salem
All Japanese Imported Auto Service Inc., Sandown
Allen Mello Chrysler Dodge Jeep Ram, Nashua
Alliance Bus Group, Hudson
Alpine Motor Company, L.L.C., Rindge
Al's Automotive & Truck Service Center, Exeter
Alton Motorsports Company LLC, Alton
American Trikes & Motorsports, LLC, Keene
Ames Performance Engineering, Spofford
Approved Auto Service Inc., Plaistow
Arch Equipment & Truck, LLC, Bow
Argo Cycles, Inc., Raymond
Arrowhead Motors LLC, Claremont
Autex Mazda, Keene
Auto Advisors, Inc., Springfield
Auto Barn, Inc., Hinsdale
Auto Care Plus, Wolfeboro
Auto Re-Nu-It Auto Body, LLC, Hooksett
Auto Sense, Salem
AutoFair Ford, Manchester
AutoFair Honda, Manchester
AutoFair Hyundai, Manchester
AutoFair Nissan, Stratham
AutoFair Volkswagen of Nashua, Merrimack
Automotive Custom & Collision, LLC, Derry
AutoNorth Pre-Owned Superstore Inc., Gorham
Autosaver Imports Inc., Littleton
AutoServ Collision Center, Tilton
AutoServ Kia, Tilton
AutoServ of Tilton, Tilton
Autoshop Services and Second Car Center LLC, Derry
B & B Fabricating LLC, Farmington
Banks Chevrolet-Cadillac-Buick-GMC, Concord
Belknap Subaru, Tilton
Ben's Auto Body, Inc., Portsmouth
Benson Auto Co., Inc., Franklin
Berlin Auto Mart, Berlin
Berlin City Ford, Inc., Gorham
Berlin City's GM Superstore, Gorham
Berube's Truck Accessories LLC, Bow
Best Cycle Center, Nashua
Best Ford Lincoln, Nashua
Betley Chevrolet, Inc., Derry
Bill Dube, Inc., Dover
Birch Street Collision, Inc., Derry
Blackmount Equipment, Inc., North Haverhill
BMW of Stratham, Stratham
Bob & Sons Automotive Inc., Manchester
Bob Mariano Chrysler-Jeep-Dodge, Inc., Concord
Bonneville & Son, Inc., Manchester
Booker's Auto Repair & Body Shop, LLC, North Hampton
Bournival, Inc., Portsmouth
Bow Auto Parts, Bow
Bradley Motors, Hudson
Brandy Brow Auto Parts Inc., Plaistow
Brooks Chevrolet, Inc., Colebrook
Brown's Auto & Marine, Newport
Brutus Auto Repair & Service, Manchester
BTT Enterprises LLC, Hudson
C & C Cars, Franklin
Calef Highway Auto, Barrington
Cambray's Automotive Services Inc., Nashua
Campers-Inn of Kingston, Inc., Kingston
Campers-Inn, Inc. , Merrimack
Cantin Chevrolet, Inc., Laconia
Capital Auto Auction, Inc., Manchester
Carlson's Motor Sales, Inc., Concord
CarMax, Inc., Manchester
Carson City Tire, Inc., Amherst
Central New Hampshire Sales, Inc., Concord
Chappell Tractor Sales, Inc., Milford
Chassis Masters Auto Body, Laconia
Chris Spanos Auto, Newport
Chuck's Auto Repair LLC, Nashua
Clark's Car Care, Hudson
Coastal Truck & Auto Body, Inc., Portsmouth
Cold Springs RV, LLC, Weare
Colebrook Automotive LLC, Colebrook
Colony Used Auto Parts, Rochester
Concord Collision Center LLCm Concord
Concord Motorsport, Chichester
Concord Nissan, Inc., Concord
Concord Tractor. Chichester
Contemporary Chrysler Dodge Jeep RAM, Milford
Country Tire & Service Center, Rochester
Crest Auto World, North Conway
Crossroads Collision Center LLC, Goffstown
Crosstown Chrysler Dodge Jeep, Littleton
Cupples Car Company, Belmont
D & L Auto, Inc., Manchester
Dalton Mountain Motor Sports, Lancaster
Dan O'Brien Kia, Concord
DaSilva Gelormini Motorsports LLC, Hampstead
DaSilva Motorsports, LLC, Moultonborough
Dave Illg's Collision Repair Center, Nashua
Dave's Garage, Hampton
Derry Auto Wholesale, Derry
Derry Cycle, LLC, Derry
Deschenes Auto & RV Center, Inc., Jaffrey
Diesel World Truck Sales, Plaistow
Dieselworks, LLC, Center Conway
DiPrizio GMC Trucks, Inc., Middleton
Donovan Equipment Company, Inc., Londonderry
Dover Auto World, Dover
Dover Motor Mart - F.M., Inc., Somersworth
Dupont's Service Center, Dover
Durabild Transmissions of Nashua Inc., Nashua
Durham Village Garage, Durham
Dyna Tune, Inc., Manchester
East Derry Tire and Auto, Inc., East Derry
Ed Reilly Subaru, Inc., Concord
Exeter Subaru, Stratham
Fairfield Kia, Keene
Fairfields Cadillac Buick GMC Inc., Keene
Fine Lines Auto Body, Brookline
Focus Automotive Inc., Bow
Ford of Claremont, Claremont
Ford of Londonderry, Londonderry
Foss Motors Inc. Exeter
Fred's Auto Trends, LLC, Bristol
Freedom Cycle, Concord
Freightliner of New Hampshire, Inc., Lebanon
Freightliner of New Hampshire, Inc., Londonderry
Frost Farm Service Inc., Greenville
Full Throttle Powersports, Swanzey
Galante's Auto Sales, Bartlett
Gary's RV Center LLC, Center Conway
Gary's RV Centers LLC, Chichester
Gate City Collision Center, Nashua
Gauthier Auto Service LLC, Jaffrey
General Auto Sales, Inc., Claremont
General Auto Salvage Co., Inc., Claremont
German Motorsports LLC, Belmont
Gerrish Honda, Lebanon
Gladstone Auto Sales, LLC, Bedford
Global Truck Traders, Inc., Winchester
Granite Industrial Machinery LLC, Milford
Granite State Collision Center, Manchester
Granite State Tire & Battery Co., Inc., Manchester
Grappone Collision Center, Bow
Grappone Distribution, Bow
Grappone Ford/Mazda, Bow
Grappone Honda, Bow
Grappone Hyundai, Bow
Grappone Toyota, Bow
Guimond's Auto Body, Inc., Concord
Gurney's Automotive Repair, Inc., Nashua
Hampton Ford/Hyundai, North Hampton
Harley-Davidson Shop of Rochester, Rochester
Hastings Service Center, Guild
Henniker Motors Inc., Henniker
Henry's Collision Center, Manchester
Heritage Harley-Davidson, Inc., Concord
Hill's R.V.'s, Center Conway
Hillsboro CDJR, LLC, Hillsboro
Hillsboro Ford Inc., Hillsboro
HK Powersports of Hooksett, Hooksett
HK Powersports, Inc. (Laconia), Laconia
Holloway Buick GMC Cadillac, Portsmouth
Honda Barn, Stratham
Honda of Keene, East Swanzey
Horseless Carriage LLC, Milford
Hurlbert Toyota, Epping
Husson Motors, Inc., Salem
Hyundai of Keene, Keene
Infiniti of Nashua, Nashua
Interstate Used Cars II Inc., Plaistow
Ira Lexus of Manchester, Bedford
Ira Toyota of Manchester, Manchester
Irwin Hyundai, Laconia
Irwin Toyota Scion Ford Lincoln, Laconia
J.W. Fleet & Equipment Inc., Bow
Jaguar Exeter, Exeter
James R. Rosencrantz & Sons, Inc., Kensington
JD Byrider, Manchester
Jean-Guy's Used Cars & Parts, Inc., Pelham
Joe's Family Car Care, LLC, Claremont
John's Auto Repair, Lee
John's Colony Dover Auto and Body Works, LLC, Dover
John's Corvette Service, Inc., Laconia
John's Wrecker Service, Concord
K.A.R.S., Milford
Kar Kraft of Gilford, Gilford
Keene Auto Co., Keene
Keene Chrysler, Inc., Keene
Keene Mitsubishi, Keene
Kensington Autoworks Inc., Kensington
Key Acura of North Hampton LLC, North Hampton
Key Auto Center, Somersworth
Key Auto Center of Portsmouth, LLC, Newington
Key Collision Center of Nashua, LLC, Nashua
Key Collision Center of Portsmouth, LLC, Portsmouth
Key Collision of Keene, Keene
Key Collision of Rochester, Rochester
Key Collision of Salem LLC, Salem
Key Motors Northeast, LLC, Somersworth
Kia of Somersworth, Somersworth
Kingston's Karts LLC, Epsom
Kmiec's Garage, Alstead
KRG Motorsport, Goffstown
Laconia Harley-Davidson, Meredith
Lambert Chrysler Dodge Jeep Ram, Claremont
Lambert's Auto & Truck Recyclers, Inc., Rochester
Land Rover Bedford LLC, Bedford
Lauridsen Auto Body, Inc., New London
Lebanon Ford, Lebanon
Leon's and J&L, Keene
Liberty International Trucks of NH LLC, Barrington
Liberty International Trucks of NH, LLC, Manchester
Littleton Chevrolet, Littleton
Littleton MotorSports, Littleton
Lovering Mitsubishi, Concord
Lovering Volvo At Nashua, Nashua
Lovering Volvo of Concord, Concord
Lovering Volvo of Meredith, Meredith
M & M Ford, Inc., Epsom
Macdonald Motors, Inc., Center Conway
MacMulkin Chevrolet Cadillac, Nashua
Majestic Motors Inc., Merrimack
Manchester Collision Center, Manchester
Manchester Harley-Davidson Buell, Manchester
Marc Phillips Automotive Service, Weare
Marshall's Garage Inc., Elkins
Maurice Auto & Truck, Inc., Claremont
MAX BMW Motorcycles, North Hampton
Maynard & Lesieur, Inc., Nashua
MB Tractor & Equipment, Plaistow
McDevitt Trucks, Inc., Lancaster
McDevitt Trucks, Inc., Manchester
McDevitt Trucks, Inc., Seabrook
McDowell's Auto Body, Inc., Manchester
McFarland Ford Sales, Inc., Exeter
McGee Toyota of Claremont, Claremont
McGovern Subaru, North Hampton
Medlyn Motor, Inc., Milford
Meineke Car Care, Dover
Meineke Car Care Center #288, Manchester
Meineke Car Care Center #332 & 384, Manchester
Meineke Car Care Center, Amherst
Mercedes-Benz of Manchester, Manchester
Mercedes-Benz of Portsmouth, Greenland
Merchants Automotive Group, Inc.. Hooksett
Meredith Ford, Plymouth
Merrill's Radiator & Automotive, Inc., Concord
Merrimack Street Volvo, Manchester
Mid-Way Auto Center, Inc., Somersworth
Mike's Quality Car Care, Laconia
Milford Subaru, Milford
Millennium Motor Cars, Inc., Laconia
Miller Chrysler Jeep Dodge, Lebanon
Miller Volvo Volkswagen, Lebanon
MINI of Bedford, Bedford
MJE Automotive, LLC, Portsmouth
MobilityWorks, Londonderry
MOMS' Lancaster, Lancaster
Monadnock Ford, Swanzey
Monadnock Harley-Davidson, East Swanzey
Moore Dam Honda, Littleton
Moses Auto Body LLC, Franklin
Motor City Automotive Group LLC, Rochester
Motor Sport Tire & Auto Repair, Derry
Motorbikes Plus LLC, Portsmouth
Motorcar Alternatives, LLC, Hooksett
Motorcycles of Manchester, Inc., Manchester
Nashua Hyundai, Nashua
Nashua Kia, Nashua
Nashua Mitsubishi, Nashua
Nashua Outdoor Power Equipment Repair, Inc., Nashua
Nashua Sports & Cycle, Nashua
Nashua Used Car Superstore LLC, Nashua
National Powersports (Merrimack), Merrimack
National Powersports Distributors, Pembroke
Nault's Powersports, Manchester
Nault's Windham Honda Kawasaki, Windham
Neat Auto Sales, Inc. (Manchester), Manchester
Neat Auto Sales, Inc. (Merrimack), Merrimack
New England Kenworth, Concord
New England Motor Car Co., Inc.m Hudson
New England Truck Maintenance & Repair, Inc., Hooksett
New Hampshire Country Campers, Epsom
New Hampshire Peterbilt, Inc., Bow
Newport Chevrolet Buick GMC, Inc., Newport
Nissan of Keene, Inc., Swanzey
North Country Ford, Lancaster
North Country Golf Car LLC, Bow
North Country Tractor, Inc., Pembroke
North South Motorcars, Inc., Seabrook
Northeast Motors, Inc., North Hampton
Northeast Towing & Recovery, Springfield
Northern Foreign Car Parts, Inc., Nashua
Northwood Garage, LLC, Northwood
Noyes Volkswagen, Inc., Keene
NU-2-U Cars of Windham Inc., Windham
Olympic Motor Car, Spofford
P & L Auto Parts, Inc., Berlin
P&M's Shaker Valley Auto Body Collision Center LLC, Enfield
Papa Bear Express/Central Park Garage, Somersworth
Patsy's, Inc., Concord
Paul's Executive Car Care, Inc., Manchester
Pembroke Automotive Services, Inc., Pembroke
Performance Prestige Automotive, Gilford
Peters Honda of Nashua, Nashua
Peters Nissan of Nashua, Nashua
Phillips Auto Sales, Inc., Chichester
Pine Motor Parts, Inc., Nashua
Pinnacleview Equipment Inc., Walpole
Plaistow Power Sports, Plaistow
Porsche and Audi of Nashua, Nashua
Porsche/Audi of Stratham, Stratham
Port City Chrysler Dodge, Portsmouth
Port City Nissan Inc., Portsmouth
Portsmouth Auto Body Center, Inc., Portsmouth
Portsmouth Car Clinic, Portsmouth
Portsmouth Chevrolet, Inc., Portsmouth
Portsmouth Ford Lincoln Inc., Portsmouth
Portsmouth Used Car Center, Portsmouth
Portsmouth Used Car Superstore, Portsmouth
Poulin Chrysler Dodge Jeep RAM, Rochester
Precision Imports, Inc., Manchester
Prestige Auto Body, Inc., Manchester
Price Automotive Sales and Service, Concord
Prime Subaru, Hudson
Prime Subaru Manchester, Manchester
Pro Image Automotive, Manchester
Proficient Automotive LLC, Goffstown
Profile Motors, Inc., Conway
Profile Powersports, Albany
Profile Subaru, Inc., Conway
Quirk Kia of Manchester, Manchester
Quirk Volkswagen, Buick, Chevrolet NH, Hummer, GMC, Manchester
R & J Auto Body & Collision Repair, Inc., Rochester
R & L Engines Inc., Dover
R & R Cycles, Inc., Manchester
Redstone Auto Sales & Service LLC, Center Conway
Reed Truck Services, Inc, Newport
RH Cars, LLC, Merrimack
RK Auto Repair, Nashua
RMR Restoration, Inc., Hollis
Rochester Ford, Rochester
Rochester Motorsports, Inc., Rochester
Rochester Tire & Automotive Inc., Rochester
Rochester Toyota, Rochester
Rochester Truck, Rochester
Rockingham Honda, Salem
Rockingham Toyota Scion, Salem
Roger's Auto Body, Inc., Somersworth
Romie's Auto Repair, Inc., Nashua
Ron Currier's Hilltop Chevrolet, Inc., Somersworth
Ron's Toy Shop Used Cars and Trailer Sales, Manchester
Royalty Automotive Services, Inc., Barrington
RPM Motorcycle Services, LLC, Nashua
Rt. 3 Auto Sales of Concord, Inc., Concord
Rte. 125 R.V. & Marine, Inc., Gonic
Russell Auto, Inc., Manchester
S & J Motor Co., Inc., Merrimack
S.C. Auto Repairs, LLC, Hillsboro
Salem 66, Pelham
Salem Ford/Salem Hyundai, Salem
Salem Nissan Inc., Salem
Sal's Advanced Auto, Inc., Wolfeboro
Seabrook Truck Center, Inc., Seabrook
Seacoast Harley-Davidson, Inc., North Hampton
Seacoast Mazda, Portsmouth
Seacoast Powersports, Hampton
Seacoast Sport Cycle, Inc., Derry
Seacoast Volkswagen, Inc., Greenland
Second Street Auto Sales, Inc., Manchester
Shaker Valley Auto & Tire Inc., Enfield
SJH Autos LLC, Gorham
Somersworth Hyundai LLC, Somersworth
Somersworth Nissan, Inc., Somersworth
Souhegan Valley Motorsports, Milford
South Main Street Service Ctr., Concord
Spacetown Auto Body, Inc., Derry
St. Laurent Collision Center, Nashua
Stan's Auto Body Inc., Keene
State Line Truck Service, Inc., Fitzwilliam
State Motors LLC, Manchester
Steve & Dave's Tire & Auto Service, L.L.C., Concord
Steven's Foreign Car Service and Sales, Derry
Steve's Equipment Repair, Westmoreland
Subaru of Claremont, Claremont
Subaru of Keene, Keene
Sunnyside Acura, Nashua
Supreme Cars and Trucks, Bow
Team Nissan North, Lebanon
Team Nissan, Inc., Manchester
The Auto Market, Ltd., Somersworth
Tim's Truck Capital & Auto Sales, Inc., Epsom
Tires Too, Londonderry
Townline Equipment Sales Inc., Plainfield
Toy Store Auto Sales, Salem
Toyota of Nashua, Nashua
Toyota of Portsmouth, Portsmouth
Toyota/Volvo of Keene, East Swanzey
Tri-City Chrysler Jeep Dodge Ram, Somersworth
Tri-City Subaru, Inc., Somersworth
Troy Auto Sales/Troy Powersports, Troy
Tulley BMW, Manchester
Tulley Buick-GMC-BMW-Mazda, Nashua
Twin States Harley-Davidson, Lebanon
Unfranchised Auto Care, Inc., Concord
Unique Ford, Inc., Goffstown
Veracka's Auto Service, Lyme
Volkswagen of Rochester, Rochester
Volvo Cars Exeter, Exeter
Walier Chevrolet, Keene
Walker Automotive, Inc., Wilmot
Walker Motor Sales, Inc., Woodsville
Wallingford's, Inc., New Hampton
Wayne Chaloux's Custom World & Autobody, Inc., Somersworth
Weed Family Automotive Inc., Concord
Werner Mazda, Manchester
Weston Auto Body, Wolfeboro
White Mountain Auto Broker, Inc., Whitefield
Windham Auto Sales, Inc., Derry
Winnipesaukee Truck Parts & Repair, LLC, Belmont
Winnisquam Auto, Tilton
Woody's Auto Repair & Towing Inc., Pelham
Wyman's Sales and Service, Hillsboro
Young's Hotrod & Restoration, Pittsburg

 NHADA Partners
ACV Auctions
Albin, Randall & Bennett
Alpha Warranty Services
American Fidelity Assurance Co.
American Financial & Automotive Services, Inc.
Arrow Equipment, Inc.
Auto Auction of New England
Auto Use
Auto/Mate Dealership Systems
Automotive Garage Tools
Bank of America Merrill Lynch
Bellwether Community Credit Union
Bernstein Shur
Clean Harbors Environmental Services
Comcast Spotlight
Commercial Insurance Specialists
ConvenientMD Urgent Care
Cook, Little, Rosenblatt & Manson, P.l.l.c.
Cox Automotive
Cross Insurance
Devine Millimet
Enterprise Rent-A-Car
ExpressMED/BOAC and Apple Therapy
F & I Resources
GH Berlin Windward
Gordon-Darby NHOST Services, Inc.
GW Marketing Services
Harvard Pilgrim Health Care
Holmes Law Offices PLLC
Horsch/Lappen's Garage Equipment
Huntington Auto Finance
IHeart Media
Jewett Construction Co., Inc.
JM&A Group
Lynnway Auto Auction
Macpage LLC
MiCorp Custom Auto & Truck, LLC
Mike's Equipment Repair
Nancy Phillips Associates, Inc.
NBT Bank
New Hampshire Union Leader
Northeast Dealer Services
Northeast Delta Dental
O'Connor & Drew, P.C.
OptionSoft Technologies
ProActive Leadership Group
Resources Management Group, Inc.
Risk Theory Dealer Advisors
Rockland Trust Company
Sanel Auto Parts Co.
Santander Bank
Service Credit Union
Southern Auto Auction
St. Mary's Bank
Staples Advantage
Steward Partners Global Advisory
Sullivan Tire®/Lift Works Corp.
TD Auto Finance
The Telegraph, Ogden Newspapers of New Hampshire
TR2/LSI Industries
Warehouse Distributors of New England - BG Products
WMUR-TV/ New Hampshire
Associate Members
ADESA Boston
Anthem Specialty
BMO Harris Bank
Competitive Energy Services
Cronin, Bisson & Zalinsky, P.C.
Downey & Company, LLP
Interstate National Dealer Services
Manchester Radio Group WZID-THE MILL- WFEA-HOT HITS
New England Auto Dealer Services
Northeast Auto Auction, Inc.
R.A. Hall & Co., CPAs
RJS Transportation Inc.
Zurich American Insurance Company


*Subject to change. Must be active members on November 8, 2018, the date of the Big $25,000 raffle drawing to be eligible to receive the $25,000 prize payment from the winner. For additional information call 800-852-3372 or email Jean Conlon



Big Raffle Terms & Conditions

Winning recipients are responsible for all taxes.

Consumer Disclosures: the owner of the winning BIG RAFFLE ticket will be able to use the $25,000 prize to purchase any product or service from any New Hampshire Automobile Dealers Association (NHADA) member or partner as of November 8, 2018.

Purchase must occur by November 8, 2018, prior to the start of the drawing event.  Online purchases must be made by November 6, 2018. Tickets are subject to availability. Only 1,000 tickets will be sold; first-come, first-served.

The member and partner list is found at NHADA Members.

Odds of winning the $25,000 prize are 1:1000.  

The winnings may also be used to pay for tuition, tools, books or supplies for any student attending a New Hampshire Community College Auto Tech, Mobile Equipment Tech, Collision Repair, or Motorcycle Tech program. Eligible colleges are listed at the end of the NHADA member list.

Some raffle tickets will be purchased by NHADA members and given to high school seniors in NH automotive technology programs. These specifically marked tickets are intended to be used for tuition at a New Hampshire Community College Auto Tech, Mobile Equipment Tech, Collision Repair, or Motorcycle Tech program.
Winners must be at least 16 years old and are responsible for all federal, state, and local taxes and/or registration fees. Only 18-year-olds and above may purchase a ticket. Winners under 18 years old must consult with their parents or guardians prior to spending the proceeds.

This prize is void where prohibited. 

Winners will be selected on November 8, 2018, at the Currier Museum, Manchester, NH, using a random reverse drawing method with the last remaining ticket number drawn as the sole winner of the $25,000 prize. Other random prizes will be awarded to random select tickets drawn. You do not need to be present to win.

Proceeds of the raffle contest benefits the NH Automotive Education foundation (NHAEF) a 501(c)(3) charity registered with the NH Dept. of Justice. 

No fees are charged by NHAEF to the prize winner.  There may separate fees normally charged by NHADA members or partner as part of the purchase of the service or product.